The knowledge and competencies acquired during the studies are based on the intended learning outcomes of the study programme. Upon graduation, students will:
Understand the historical development of art and photography, correctly use professional terminology, recognize contemporary trends, understand the importance of innovation, and be familiar with methods used in different photographic genres, applying them in photographic and multimedia content creation.
Apply knowledge creatively by purposefully selecting photographic and audiovisual forms of expression. Graduates will be able to professionally use both traditional and modern digital and analog technologies and equipment in professional practice while implementing creative ideas.
Navigate contemporary market conditions and needs. They will possess knowledge of creative entrepreneurship and apply it in practice by developing creative strategies and organizing and managing media projects.
Know and comply with health and safety requirements in professional practice.
Conduct creative research in the media field, collect and systematize data, analyze and summarize information, draw justified conclusions, and use them to support photographic and audiovisual projects.
Select relevant references and sources of inspiration aligned with current trends to support innovative professional decisions.
Possess specialized knowledge of analog and digital photography techniques and processes, understand compositional principles and tools, recognize the rapid development of digital technologies, and adapt to emerging tools and workflows while creating photographic and/or audiovisual products.
Understand the stages of implementing a creative project and be able to generate project ideas and professionally deliver photographic and/or audiovisual content.
Select appropriate media and the latest technological solutions according to the specifics of different photographic genres, assemble project teams, and organize both teamwork and individual work.
Prepare a professional creative portfolio and publicly present creative ideas.
Demonstrate critical thinking, solve professional problems, and communicate effectively with colleagues, clients, and professionals from other fields in both written and spoken form in their native and foreign languages.
Organize work processes, plan individual and team activities, select specialists from other fields for collaborative projects, and take responsibility for the quality of team outcomes. They will also be able to select appropriate visual expression tools and follow intellectual property, copyright, and professional ethics standards.
Develop self-assessment skills, critical thinking, professional responsibility, and the ability to continue independent lifelong learning.
Responsibly evaluate their creative output, understand the ethical responsibility of publishing work in the public space, and recognize the social, cultural, and economic impact of photographic content.
