LEARNING OUTCOMES
The Graphic Communication Design study programme develops knowledge and competencies based on the intended learning outcomes of the programme. Upon graduation, students will:
Understand the principles, strategies, foundations, and visual expression methods of graphic communication design, and creatively apply this knowledge when developing visual communication projects and implementing creative ideas.
Understand historical contexts and development of art and design, conceptual approaches in design fields, terminology, innovation principles, and contemporary design trends. They will also be familiar with the fundamentals of philosophy of art and psychology of the creator, applying this knowledge when developing, justifying, documenting, and presenting graphic design projects.
Master technological foundations and professional design software. They will use both contemporary digital and traditional production technologies and apply them purposefully in creative practice, both individually and collaboratively in interdisciplinary projects.
Possess knowledge of intellectual property, copyright protection, and business management, and apply this knowledge in professional practice when cooperating with business representatives and professional partners.
Be able to recognize, compare, and critically evaluate graphic design phenomena and trends, draw conclusions, and formulate creative solutions based on analytical insight.
Be able to collect, compare, analyze, and structure information required for graphic design development and use research data effectively in design projects, applying design as a tool for solving visual communication challenges.
Apply knowledge of design evolution, innovation, technologies, visual expression tools, and practical production skills to create graphic design objects and integrate them into interdisciplinary environments.
Use visual communication strategies, design methodologies, digital technologies, and emerging media to propose innovative design solutions aligned with contemporary trends, and to formulate visual communication strategies and proposals using the most appropriate visual, technological, and material approaches.
Initiate, plan, and implement creative graphic design products and communication projects in a structured way, understanding development stages and managing both creative and organizational processes.
Communicate design ideas and projects clearly and professionally, using theoretical and technological knowledge to present work to colleagues, business partners, and clients, and operate effectively in multicultural environments.
Make professional decisions responsibly, following ethical standards, personal accountability, and collaborative agreements, and work both independently and in teams across professional and interdisciplinary contexts.
Critically evaluate and strategically plan their professional career, integrate into the design community, continue professional development, and understand the importance of lifelong learning.
Understand graphic communication design as part of the broader visual culture and responsibly evaluate the impact of professional outcomes on economic, environmental, cultural development and societal wellbeing, while effectively applying entrepreneurial skills in professional practice.
